Our Story

At Strand, we believe in the simple life. We have created a platform to make hard-to-find hair & beauty products accessible to all, wherever and whenever you want them – with delivery in as little as two hours.

Have you noticed that when you take a trip to (UK) local supermarkets or high street beauty retailers, the shelves are full of majority European hair care products? Meaning that in the event of a ‘hair emergency’ and have an afro/textured hair type, your options are severely limited? Well, this is why we created Strand.

Strand is the first on-demand, online hair and beauty store across the UK. We promise to offer same day delivery in less than two hours or the option of choosing a two-hour slot or even scheduled delivery for another day if you’re not in a rush.

Launching primarily with a focus on providing a discovery platform for black hair care, Strand will offer delivery for a large range of products, with a big focus on black-owned and homegrown hair and beauty products.

Our four main goals are:

  • Convenience – Giving easy access to products for all hair types
  • Speed – The option of delivery within 2 hours
  • Discovery – Giving customers a place to find products from brands both big and small
  • Growth – Giving brands the space and potential to grow as they reach more customers

We’re currently growing our team and brand portfolio in order to achieve our goals. In the meantime, sign up to our waiting list to hear when we go live!